Racking DIRECT Unifies Its Operations Under Platform 1 to Deliver Effortless Efficiency Across Storage and Distribution Systems

Their new identity, Platform 1, was designed around one goal: making complex industrial storage and distribution challenges efficient, elevated, and easy to solve.

RackingDIRECT Unifies Its Operations Under Platform 1 to Deliver Effortless 
Efficiency Across Storage and Distribution Systems


Their new identity, Platform 1, was designed around one goal: making complex industrial storage and distribution challenges efficient, elevated, and easy to solve.
Toronto, ON — February 2, 2025 — RackingDIRECT, together with Rack-King, Racking.ca, Trigger Point Services, and UsedRacking.com, today announced the launch of Platform 1, a unified operating identity 
that brings its family of storage, racking, and distribution system businesses together under a single platform. 

Platform 1 represents a strategic evolution in how the organization supports customers operationally. 
Rather than changing what it offers, the new platform clarifies how those solutions come together—streamlining decision-making, accelerating delivery, and strengthening long-term performance for 
customers across warehousing, logistics, manufacturing, retail, and industrial sectors.

“At our core, Platform 1 is about removing friction from our customers’ operations,” said Michael Wigle, 
Co-Founder & CIO. “We’ve always delivered engineered, high-performing solutions. This evolution brings them together in a way that is easier to navigate, faster to execute, and better aligned with how our customers plan, build, and scale.”

What Platform 1 Means for Customers


Platform 1 is designed to function as a true operational partner, supporting customers from first concept through long-term performance.

The platform brings together:

• Engineered storage and distribution systems built from reliable, premium-grade steel
• Data-driven design and automation that optimize space, accuracy, and throughput
• Rigorous inspection and testing standards that ensure reliability in real-world conditions
• Sustainable, efficiency-first processes that reduce waste, control costs, and support long-term growth

By combining human expertise with advanced automation, Platform 1 delivers tailor-made solutions that adapt seamlessly to unique operational needs while maximizing return on investment.

“Our customers don’t just need products,” said Marcus von Reden, CEO of Platform 1. “They need clarity, confidence, and solutions that work under pressure. Platform 1 reflects the way we already operate—structured, precise, and focused on improving our customers’ operations.”